rugby world cup 2011

RWC a financial success, IRB says

Alex Lowe, NZ Newswire March 23, 2012, 8:53 am

The 2011 Rugby World Cup in New Zealand is set to become the second-most financially successful event in the tournament's 25-year history, despite the global economic situation.

The International Rugby Board has announced the World Cup is on track to achieve a net surplus of STG90 million ($NZ176m), STG10m ($NZ19.5m) above what was originally forecast.

The tournament attracted gross commercial revenues of STG142m ($NZ277.6m), which were within 3 per cent of the total achieved for the record-breaking 2007 World Cup in France.

The World Cup is the IRB's single biggest revenue raiser and the world governing body is committed to investing STG150m ($NZ293.3m) across all 117 member unions up to 2015.

The IRB will help deliver a full schedule of June tournaments and November Tests for tier two nations and invest STG6.3m ($NZ12.3m) to assist's Argentina's entry into the Rugby Championship.

"These excellent results represent a strong endorsement of the Rugby World Cup brand and rugby brands generally in the global commercial marketplace," said Rugby World Cup Ltd chairman Bernard Lapasset.

"This is particularly encouraging given that Rugby World Cup 2007 was hosted at the height of the global economic boom, while Rugby World Cup 2011 was hosted amidst an uncertain economic climate in a smaller domestic marketplace and in a non-European time zone.

"The game is currently in excellent health, we now have 5.5 million men, women and children playing in more countries than ever before and there is no doubt that the success of Rugby World Cup has been a major contributing factor to this growth."

New Zealand sold 1.35m tickets to pass their 140m target and more than 133,000 supporters travelled into New Zealand, nearly double the original forecast.

Newest First
Oldest First
Top Rated
Most Replies


  1. Ricky01:31pm Friday 23rd March 2012 NZDTReport Abuse

    James the 140m target is gross revenue expressed in STG currency (sterling)

  2. JAMES01:00pm Friday 23rd March 2012 NZDTReport Abuse

    "NZ sold 1.35 million tickets to pass their 140m target" What does this mean?

  3. Peter12:40pm Friday 23rd March 2012 NZDTReport Abuse

    Lion and DB did well out of it.

  4. jupiter12:13pm Friday 23rd March 2012 NZDTReport Abuse

    So who does this actually benefit, what does the IRB do with these profits?

    1 Reply
  5. 12:06pm Friday 23rd March 2012 NZDTReport Abuse

    Les you need to get your facts correct. The idea came from Australia and was backed by NZ.

  6. il Duce12:04pm Friday 23rd March 2012 NZDTReport Abuse

    Cost the GOVT $40m, ticket sales $270M...Economic benefit $ the math you whinging losers. I had a ball..but then I spent money buying tickets, instead of booze every night like you dipsticks.

  7. Les11:00am Friday 23rd March 2012 NZDTReport Abuse

    An idea that came from NZ and was not wanted by IRB until they saw what the 1987 World Cup did. It was successful for who. The IRB got everything and the host country got sba

  8. Groucho10:48am Friday 23rd March 2012 NZDTReport Abuse

    How can it be a success if wse are still paying for it?

    1 Reply
  9. Chris10:45am Friday 23rd March 2012 NZDTReport Abuse

    The Government received a huge amount of GST from extra 133000 visitors and the restaurants and accommodation around NZ. lets have it here again.

  10. scotty10:17am Friday 23rd March 2012 NZDTReport Abuse

    maybe IRB can help otago rugby club, lets face it tax payers money.