Just when you thought the furor over Adidas' pricing of the new All Blacks jersey was about to die down – someone comes along and opens up the can of worms all over again.
For days now the saga over the heady $220 price tag of the All Blacks jersey has continued to roll on.
And despite fans being able to buy the jersey for almost half the price from American retailers online, the German company has refused to bow down to public, political and retailer pressure to lower their prices.
In what has become a PR disaster of the highest order for the world renowned brand, in the last few days many Kiwis have vowed to boycott Adidas and those who continue to sell the jersey at their recommended retail price.
But as the argument starts to simmer, one person has decided to throw the whole controversy wide open again.
Richie McCaw's reported girlfriend, Nicola Grigg has taken to Twitter to voice her opinion and in turn defend Adidas over the matter.
"Why the hell shd @adidas change its pricess??" she tweeted.
"It’s like me telling Louis V I won’t buy their bags anymore bcos they’re too $$$."
Grigg then eloquently ended her tweet with '#gotakeashit'.
Grigg's opinion is in stark contrast to that of the likes of Prime Minister John Key, RWC Minster Murray McCully and a host of high-profile former All Black greats, and many All Black fans, who are disgusted with Adidas' stance on the matter.
An opinion from someone so close to the All Blacks captain will read as a kick in the face on an issue many have been battling to have changed, not to mention the fact that comparing an All Blacks jersey to a bag that can retail for around $3,000 is pretty ill advised.
Grigg, who classes herself as a 'Journalist, newsreader, copywriter, TV host, communications manager..' has reportedly declined to comment on the issue.