Paralympics an online success

The London 2012 Paralympic Games proved to be a huge online success according to Paralympics New Zealand and the International Paralympic Committee (IPC) with record breaking figures for websites and social media channels.

Fiona Allan (CEO, PNZ) said, "The entire team has been overwhelmed with the level of support we have received from the public and the thirst for Paralympic sport has been a fantastic surprise," she continues, "this has been evident through our enormous increase in following on not only Facebook and Twitter but also our website."

Paralympics New Zealand statistics for period 29 August to 9 September


35,615 people visited (21,980 unique visitors)

Visitors were predominantly from New Zealand (78%), followed by 13% from United Kingdom and 4% from Australia

The average number of pages viewed on each visit was 2.35

The top 3 visited pages were London 2012 schedule of events, general London 2012 page and latest news

The largest number of views (4,582) was on Monday 3 September.

Facebook and Twitter

PNZ’s official Facebook group grew by 342% during the Games and now has over 13,390 likes.

Between 29 August and 9 September, PNZ's Facebook page had 522,577 views from 45,570 users.

120% growth in followers of @NZParalympics

Views on IPC website by New Zealander’s

1.25% of the total 2 million hits on the IPC website during the Games period were from New Zealand, making us the 18th strongest country for viewers.

IPC headline figures for the period 29 August to 9 September show:

- Nearly 2 million people visited

- Close to 9 million views of videos featuring London 2012 sporting action or Ceremonies uploaded to

- 130% growth of IPC's official Facebook group

- Four figure growth of athlete Facebook fan pages

- 50% increase in followers of @paralympic

- Over 300,000 views of behind the scenes videos provided by athlete Samsung Bloggers Craig Spence, the IPC's Director of Communications, said: "We said prior to the Games that we expected London 2012 to be a digital Games however even these numbers have surpassed our expectations.

"By embracing new technologies and media it is not just the IPC who enjoyed astronomical figures during the greatest Paralympic Games ever but so have international sport federations, National Paralympic Committees and LOCOG.

"One of our objectives for London 2012 was to raise the profile of leading athletes. In terms of social media we appear to have achieved this with many athletes enjoying significant growth in their Facebook and Twitter followings."


A total of 1.9 million people visited during the course of the Games.

One in six visitors came from the host country, with USA, Germany, Poland and Canada making up the top five visiting countries.

Day one of competition saw more visitors to the site than the whole of the Beijing Games, a trend that continued throughout London 2012.

More than 780 hours of live sport were broadcast on throughout London 2012 across five channels with commentary in English and Spanish.

An innovative new SMART player, provided by Atos, the IPC's worldwide IT partner, proved extremely popular with visitors enjoying the opportunity to watch live action, results, statistics and social media in one integrated window.

During the Games the IPC uploaded over 1,000 hours of sporting action to its YouTube channel as well as coverage of the Ceremonies in full.

So far there have been nearly 9 million views of this content, including half a million views of the Closing Ceremony which featured performances from Coldplay, Rihanna and Jay Z.

Social Media

The IPC's official Facebook group grew by 130% during the Games and now has over 136,000 likes.

Between 29 August and 9 September, the IPC's Facebook pages had over 82 million views from 24 million users with the top five countries been USA, Italy, France, UK and Canada.

@paralympic, the IPC's twitter account grew by 50% whilst over 1.5 million tweets mentioned Paralympic' during Games time.

New Google+ and Flickr pages made live prior to the Opening Ceremony now have over 50,000 followers and page views respectively.

An innovative collaboration between the IPC, LOCOG and Samsung called Samsung Bloggers also proved extremely popular with 47 athletes producing over 600 behind the scenes video blogs in London. These have already had over 350,000 views on YouTube.

LOCOG Success

Over 10 million unique users visited more than 25 million times during the Paralympics and a further 5.8 million people upgraded their London 2012 App to the Paralympic version.