Report: NFL wants Super Bowl halftime acts to pay for the privilege of 'exposure'

Jay Busbee | Shutdown Corner, Yahoo Sport August 20, 2014, 10:15 pm

The NFL doesn't pay musical acts to perform at the Super Bowl halftime show, and it's not hard to see why: with a worldwide audience numbering in the nine figures, halftime acts enjoy an almost immediate bump in sales and touring revenue.

Now, at last, the NFL is apparently going in the complete opposite direction, asking musical acts to pay for the privilege of playing the halftime show.

Per a new Wall Street Journal report, the NFL has apparently narrowed the list of potential halftime performers to three: Coldplay, Katy Perry and Rihanna.

From there, negotiations are getting a little sticky, according to the WSJ: "While notifying the artists' camps of their candidacy, league representatives also asked at least some of the acts if they would be willing to contribute a portion of their post-Super Bowl tour income to the league, or if they would make some other type of financial contribution, in exchange for the halftime gig."

Getty Images: Bruno Mars performs with the Red Hot Chili Peppers during the halftime show of Super Bowl XLVIII

How much is the Super Bowl halftime show worth to performers? Last year, Bruno Mars and the Red Hot Chili Peppers were onstage for about 12 minutes. With commercial time valued at $4 million per 30-second slot, that's nearly $100 million worth of publicity for a band.

Still, coming to the performers with hand extended would be a fairly bold approach on the NFL's part, especially the "post-Super Bowl tour income" idea. (It's also worth noting that the NFL will do pretty much anything to avoid another incident like Janet Jackson's wardrobe malfunction and M.I.A.'s bird-flip. This is another way of ensuring everybody stays within the lines.)

Of course, the pay-to-play approach opens up another avenue of possibility: The NFL didn't specify exactly where this money had to come from. Who's up for a crowd-sourced effort to get the 1985 Chicago Bears Shuffle Crew back together?

More from Shutdown Corner

Rugby

Results

2015 Super Rugby Tournament

2014/15 Aviva Premiership (ENG)

2015 Super Rugby Tournament

2014/15 Aviva Premiership (ENG)

2015 Super Rugby Tournament

Schedule

2015 International Tests

6:45am NZST Fri, 29th May

2015 Super Rugby Tournament

7:35pm NZST Fri, 29th May
9:40pm NZST Fri, 29th May
5:10am NZST Sat, 30th May
7:35pm NZST Sat, 30th May
9:40pm NZST Sat, 30th May

League

Schedule

2015 NRL State of Origin

10:00pm NZST Wed, 27th May

2015 NRL Premiership Season

9:45pm NZST Fri, 29th May
5:00pm NZST Sat, 30th May
7:30pm NZST Sat, 30th May

Tennis

Schedule

2015 Hopman Cup XXVII

2015 French Open

1:00pm NZST Mon, 25th May
1:00pm NZST Mon, 25th May
1:00pm NZST Mon, 25th May
1:00pm NZST Mon, 25th May
1:00pm NZST Mon, 25th May
1:00pm NZST Mon, 25th May
1:00pm NZST Mon, 25th May
1:00pm NZST Tue, 26th May
1:00pm NZST Tue, 26th May
1:00pm NZST Tue, 26th May
1:00pm NZST Tue, 26th May
1:00pm NZST Tue, 26th May
1:00pm NZST Tue, 26th May
1:00pm NZST Tue, 26th May
1:00pm NZST Tue, 26th May

Cricket

Live

2015 England v New Zealand

Day 5, 3rd Session
Live
England 389 (100.5) & 478 (129.0)
New Zealand 523 (131.2) & 5/163 (48.0)
Lord's, London Live Scores

Schedule

2015 Pakistan v Zimbabwe [ODI]

2015 English t20 Blast

Football

Live

2014/15 Australian W-League

ET (02:00)
Live
Melbourne 0 (4)
Canberra 0 (4)
Kardinia Park Live Scores

2014/15 English League Championship

H2 (01:10)
Live
Middlesbrough 0
Norwich 2
Wembley Stadium Live Scores

Schedule

2014/15 Italian Serie A

26 May 2:00am

2015 AFC Champions League

26 May 8:00pm
27 May 2:00am
27 May 4:05am
27 May 8:00pm