We tend to hold our sportsmen and women to higher standards than we hold our fellow sports watchers.
We even use the words 'role model' for those whom can actually maintain those next to impossible standards we expect.
But even by my standards, Kevin Pietersen's supposed text messages to the opposing team are a new low in sport.
Not content with bad-mouthing his captain by using a South African slang word which means the same as the most unmentionable of swear words, he also gave them tips on how to get him out.
Now I have no idea what kind of guy Andrew Strauss is except from my watching him both on the pitch and in his media interviews.
But I would trust Strauss ahead of a habitual offender like Pietersen every day of the week.
The South African-born England star is one of those sports stars who I end up disliking intensely because of their tendancy to put themselves above everyone else.
Pietersen is obviously a very talented player - he has an average of 49.48 in Tests and 41.84 in ODIs - but England did the right thing by dropping him from the current Test against the Proteas.
This comes only a short while after he retired from all forms of one-day cricket but then said he wanted picked for the Twenty20 World Cup after being left out of the squad.
I may be making a leap in logic here, but if you retire from that form of the game I reckon it shouldn't be a major suprise when you aren't picked.
Given the Twenty20 world is still effectively run by the Indian IPL it wouldn't surprise me if his desire to play in the tournament was simply a way of shoring up his playing contract on the sub-continent.
Now despite what you may think, this isn't about egotistical stars. The greatest sportsman that ever walked this earth - Muhammad Ali - is a legendary egotist.
Unfortunately egotists don't work as well in team sports as they do in single competitions. How could they?
When you're putting yourself above your team you're always likely to make the wrong call in the heat of battle.
The truth is England are better off without a self-obsessed star who says the text messages were only 'banter' when they clearly were much more serious.
Arguably, cricket would be better off without him too.