Hardmen in football aren't a new thing - Vinnie Jones was kicking people before some of you were born.
Back in the old days, though, they used to take violence seriously.
Willie Woodburn, a Rangers and Scotland footballing great, was banned for life in 1952 after his fifth sending off over a 16-year career.
But things change.
More recently Roy Keane was able to be sent off 11 times while playing for Manchester United but still be treated as a legend.
And Real Madrid star Pepe is taking up where Keane took off - kicking people indiscriminately and drawing the ire of opposing fans.
Pepe's latest indiscretion has gone viral, this time a premeditated reverse kick into an opponent's groin:
Of course this isn't the Real star's first brush with controversy. In fact, opposing fans hate him so much that two videos of his assaults on the park have over 7 million views.
Here's some of the worst of Pepe:
Doesn't it make you wish for the good old days when players played hard, but fair?