The designers for the New Zealand Olympic team uniform for London have looked to the 1948 London Olympics for inspiration, going for a distinctly vintage look.

The New Zealand Olympic Committee unveiled the team uniform on Thursday, saying the design is a "nod to our proud sporting past".

Unfortunately, New Zealand's seven athletes failed to win any medals at the 1948 Games in post-WWII London.

White piping is the most significant link to 1948.

The uniform was designed by Peak and Rodd & Gunn, and included input from athletes Mahe Drysdale, Nathan Twaddle, Chantal Brunner and Sarah Ulmer.

They provided an athlete's perspective on the look, fit and comfort of the uniform.

The uniform also features for the first time a t-shirt designed by a member of the public.

Wellington's Gareth Gardner beat more than 3500 entries with his Hei Tiki design, which has been adapted for the Olympics.

NZ Newswire