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The world's fastest man is on his way to New Zealand.
Beverage company Frucor is bringing Gatorade athlete, Usain Bolt, to New Zealand on October 8, 2012.
In a statement released this afternoon, Frucor, the licensed producer of Gatorade in New Zealand, said Bolt's visit will be an instrumental part of its Kiwi launch campaign.
The US sports drink has supported athletes at all levels since its origins in 1965 when it was formulated by researchers at the University of Florida to successfully combat dehydration.
"Gatorade is the Number 1 sports drink in the world with more than four decades of scientific research behind it, but New Zealand is a relatively new market for the brand, and we're looking forward to launching Gatorade in an exciting way with Usain's visit," says Mark Callaghan, CEO of Frucor.2-6 6-2 3-6
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Great to be back @DiamanteCabo, excited to see all the progress being made on El Cardonal http://t.co/eDKkEhEFtk
@luke0411 life is good. Can't complain. Yes, I'm on an unblocking campaign. Take care.
@FaisalMcCullum @NotBazMcCullum @Rahul_bill Will let you know when we have news fellas ctg
@ABVILomaLodge yes--grt consistency!
RT @Sports_Greats: I am better than I was yesterday, but not as good as I will be tomorrow ✔
Tall Blacks to play first home game since 2009 http://t.co/2C3TCYB4Ls